Humanity has a long history with sweetness. We started with honey, moved to cane sugar, then engineered artificial sweeteners and sugar alcohols to chase that same taste with fewer consequences. Each generation of sweetener came with its own tradeoffs—calories, blood sugar spikes, gut disruption, aftertaste, or some combination of the above. Now there’s a new […]
What Is a Sweet Protein? What the Science Tells Us Read More »
Perfecting Plant Protein Protein isn’t just a trend or a fad — it’s becoming the defining nutrient of the decade. For the fifth year in a row, protein is the nutrient that most Americans say they are trying to consume — with 70% actively seeking it out in 2025. While a longstanding marker of a
Perfect Plant Protein: Mitigate Off-notes and Boost Flavor Read More »
The market has spoken: less sugar wins. Consumers scan labels, compare nutrition facts, and increasingly reach for products promising ‘reduced sugar’ or ‘no added sugar.’ But then they taste it. Maybe there’s a metallic twang, or a chemical finish, or it just doesn’t feel right in their mouth. The product goes to the back of
How to Sweeten with Less Sugar—Without Aftertaste or Compromise Read More »
