When You Have To Get The Flavor Right, Think ClearIQ™
ClearIQ™ natural flavor modulation tools, help decrease the perception of metallic, bitter, sour, astringent, and other general off-notes found in many food and drink products.
ClearIQ™ natural flavor has broad spectrum taste modulation capabilities allowing it to work in a wide variety of different food and beverage applications. While not exhaustive, the list below shows some of the more popular applications where ClearIQ™ is being utilized in food and beverage formulations.
Alcohol
Alternative Sweeteners
Amino Acids
Baked Goods
CBD
Caffeine Fortification
Cereal
Chocolate
Coffee
Confections
Dairy Alternatives
Energy Drinks
Extruded Snacks
Functional Beverages
Juices
Meat Alternatives
Mouthwash
Nutraceuticals
Other
Plant-Based Protein
Protein Beverages
Sprouted & Ancient Grains
Tea
Vitamins & Minerals
Taste Is The Most Important Factor
Consumers want their products to be healthy, nutritious, provide functional benefits, low in sugar, salt and fat but most importantly it has to taste great.
† Food Insight, 2018
Consider Taste The Most Important Consideration
88% of consumers rank taste as the most important purchasing decision factor, outranking price, healthfulness, convenience, and environmental impact.
†† IFI Food and Health Survey 2020
Consumers Seeking Functional Foods & Beverages
Consumers are starting to demand more from their food and are actively seeking functional foods and beverages that provide more than just empty calories but deliver a health benefit. However, functional foods and beverages come with inherent flavor issues.
† Food Insight, 2018
Bitter
Astringent
Sourness
Metallic
Linger
Irregular
Weight Loss / Weight Management
62%
Of Respondents
Energy
58%
Of Respondents
Digestive Health
46%
Of Respondents
Heart Health
43%
Of Respondents
Strength
40%
Of Respondents
Immunity
40%
Of Respondents
A New Way To Drive Preference
Consumers seek greater health benefits from their diet, and don't want to sacrifice on flavor. Studies show that great taste is more critical than ever, especially to drive brand loyalty. Introducing ClearIQ™, the simple, clean label natural flavor, that modulates off-notes, allowing you to create world class products that do not compromise on taste.
Masking
The Old Way To Deal With Flavors
The old way to fix a flavor issues was to add sugar, salt, and fat (white spheres) to the point where you would not be able to taste the negative flavors (Red Spheres). By over-satiating the receptors with stronger flavors helps to sweep the problems under the rug. However, the old approach comes with excessive ingredients that consumers are looking to avoid.
Blocking
The New Approach To A Cleaner Flavor Profile
Instead of adding ingredients to overpower flavors, flavor modulation works by temporarily occupying the taste receptor sites on the tongue (Blue Spheres) so that the negative flavors (Red Spheres) are unable to bind with the taste receptors. Without the binding, the negative flavors are not perceived. This new approach allows you to drive preference without the filler.
OVERVIEW
The Outdated Way To Deal With Unwanted Flavors
The old way to fix flavor issues was to add sugar, salt, and fat to the point where you would not be able to taste the negative flavors. However, the old approach comes with excessive ingredients that consumers are looking to avoid.
OVERVIEW
The New Approach To A Cleaner Flavor Profile
Instead of adding ingredients to overpower off-notes, flavor modulation works by temporarily occupying the taste receptor sites on the tongue, so that negative flavors are unable to bind with them. Without this binding, the negative flavors are not perceived. This new approach using ClearIQ™ natural flavor, allows you to block bitterness and clarify taste.
Unlock Optimized Taste With Flavor Modulation
Metallic, bitter, sour, astringent, and general off-notes are strong flavors that are common to the flavor profile of functional ingredients. These overpowering flavors often hide the more subtle, delicate, and complex tastes within a food matrix. By decreasing these off-notes with ClearIQ™ flavor modulation, you can experience brighter, cleaner, and clarified taste performance.
TEchnical
What ClearIQ™ Can Do For Your Product Formulations
ClearIQ™ natural flavor works by blocking the bitter receptors on the tongue, inhibiting the bitter tastant from binding, so bitterness is not perceived. It interacts with a majority of the bitter taste receptors on the tongue (proven via a third-party taste receptor study).
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If you have our ingredients but are not sure how to use them, please access these guides. Should you still have questions, we can schedule a call with our Application Scientists to assist you in your formulation efforts.
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