ClearIQ™ flavor has broad spectrum taste modulation capabilities allowing it to work in a wide variety of different food and beverage applications. While not exhaustive, the list below shows some of the more popular application where ClearIQ™ is being utilized in food and beverage formulations.
Sprouted & Ancient Grains
Vitamins & Minerals
Taste Is The Most Important Factor
Consumers want their products to be healthy, nutritious, provide functional benefits, low in sugar, salt and fat but most importantly it has to taste great.
† Food Insight, 2018
Consider Taste The Most Important Consideration
88% of consumers rank taste as the most important purchasing decision factor, outranking price, healthfulness, convenience, and environmental impact.
†† IFI Food and Health Survey 2020
Consumers Seeking Functional Foods & Beverages
Consumers are starting to demand more from their food and are actively seeking functional foods and beverages that provide more than just empty calories but deliver a health benefit. However, functional foods and beverages come with inherent flavor issues.
† Food Insight, 2018
Weight Loss / Weight Management
A New Way to Drive Preference
Product developers are looking for new ways to drive preference as consumers call for products that have functional ingredients but none of the sugar, salt or fat used to mask associated flavor issues. Introducing ClearIQ™, the simple, clean label mushroom extract, that modulates negative flavors, allowing you to create world class products that do not compromise on taste.
The Old Way To Deal With Flavors
The old way to fix a flavor issues was to add sugar, salt, and fat (white spheres) to the point where you would not be able to taste the negative flavors (Red Spheres). By over-satiating the receptors with stronger flavors helps to sweep the problems under the rug. However, the old approach comes with excessive ingredients that consumers are looking to avoid.
The New Approach To A Cleaner Flavor Profile
Instead of adding ingredients to overpower flavors, flavor modulation works by temporarily occupying the taste receptor sites on the tongue (Blue Spheres) so that the negative flavors (Red Spheres) are unable to bind with the taste receptors. Without the binding, the negative flavors are not perceived. This new approach allows you to drive preference without the filler.
The Outdated Way To Deal With Unwanted Flavors
The old way to fix a flavor issues was to add sugar, salt, and fat to the point where you would not be able to taste the negative flavors. However, the old approach comes with excessive ingredients that consumers are looking to avoid.
The new approach to a Cleaner Flavor Profile
Instead of adding ingredients to overpower off notes, flavor modulation works by temporarily occupying the taste receptor sites on the tongue, so that negative flavors are unable to bind with them. Without this binding, the negative flavors are not perceived. This new approach using ClearIQ™ allows you to block bitterness and clarify flavors.
Unlock Optimized Taste with Flavor Modulation
Metallic, bitter, sour, astringent, and general off-notes are strong flavors that are common to the flavor profile of functional ingredients. These overpowering flavors often hide the more subtle, delicate, and complex tastes within a food matrix. By decreasing these off-notes with ClearIQ flavor modulation, you can experience brighter, cleaner, and clarified taste performance.
What ClearIQ™ Can Do For Your Product Formulations
ClearIQ™ works by blocking the bitter receptors on the tongue, inhibiting the bitter tastant from binding, so bitterness is not perceived. It interacts with a majority of the bitter taste receptors on the tongue (proven via a third-party taste receptor study).
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If you have our ingredients but are not sure how to use them, please access these guides. Should you still have questions, we can schedule a call with our Application Scientists to assist you in your formulation efforts.
MycoTechnology is a food ingredient company focused on moving food forward by infusing human ingenuity with the intelligence of nature. Harnessing the power of mushrooms, MycoTechnology is able to solve some of the most pervasive challenges in the food and beverage industry.